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Creative Vision to Life
As a business, it is essential to have a visual identity that will allow you to:
Identify yourself to your customers and partners.
Communicate the personality and values of your company through a visual concept.
This identity is defined by a brand guideline that describes the key elements of its design (typography, logo, colors, tone, etc.) and enables its dissemination on both digital communication channels (websites, social media, etc.) and physical channels (business cards, flyers, etc.).
The process of graphic design begins with a concept, which is the overarching idea that the design is meant to convey. This concept may be based on a specific brief or it may be a more general idea that develops through research and exploration.
Once the concept has been established, we will begin to create the actual design. This involves selecting appropriate fonts, colors, and other visual elements that will help to communicate the intended message.
Finally, we will refine the design, making any necessary adjustments until it is ready to be presented to the client . Throughout the entire process, we must balance creativity with practical considerations, always keeping the intended audience and message in mind.
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